by William Comcowich | Nov 15, 2018 | Influencer Marketing
Research shows that micro-influencers, social media users with followings that are larger than average but smaller than those of celebrities and other popular influencers, garner higher engagement rates and greater trust. Now some say nano-influencers, or social media...
by William Comcowich | Nov 14, 2018 | Public Relations
Public relations professionals likely know about major PR publications like PR Daily, PRNews, and O’Dwyer’s as well the PRSA’s publications like PRsay. But some of the most thought-provoking commentary and helpful advice comes from PR professionals...
by William Comcowich | Nov 13, 2018 | Crisis Management
Social media monitoring can alert brands of customer service problems and potential reputation-damaging crises. But not every problem or negative exchange is a crisis. Some companies may feel compelled to react to problems with a public statement or social media post....
by William Comcowich | Nov 12, 2018 | Online Reputation Management
Advances in video editing enable fraudsters to create deep fakes: doctored videos that portray people doing things they never did or saying words they never said. The videos can dub words on speakers or replace an image of someone’s head with another person....
by William Comcowich | Nov 9, 2018 | Public Relations
Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs faster and perhaps better. The tools improve mainstream digital tools, reduce menial tasks, improve efficiency and generally make life easier for PR. Even...
