by William Comcowich | Nov 8, 2018 | Instagram
In its efforts to create new revenue streams, Instagram is adding a new advertising feature that may offer a new marketing option for businesses and others. The ad feature in the works, called Promote, will essentially mimic Facebook’s post boost option, an...
by William Comcowich | Nov 7, 2018 | Social Media Marketing
Twitter has evolved into a snarky battleground between fast-food restaurants. The restaurants’ corporate Twitter accounts routinely jibe each other in back-and-forth exchanges as they mock their competitors’ food. Sometimes the jokes are subtle and good...
by William Comcowich | Nov 5, 2018 | Media Monitoring
While most public relations professionals now recognize the essential nature of media monitoring and measurement, many are now dropping press release distribution services as a PR requirement, a new survey reveals. The overwhelming majority of PR managers (78%) use a...
by William Comcowich | Nov 2, 2018 | Influencer Marketing
A PR firm’s lawsuit against an Instagram influencer may alter influencer marketing practices. Snap’s public relations agency PR Consulting (PRC) filled a lawsuit against Grown-ish actor Luka Sabbat for failing to promote Snapchat Spectacles on Instagram as...
by William Comcowich | Nov 2, 2018 | Press Releases
Press releases announcing personnel appointments are a mainstay of public relations. They may not always be earth-shattering news, but they fulfill important PR purposes. They keep your organization on the top of the minds of journalists covering your industry. They...
