by William Comcowich | Sep 21, 2020 | Public Relations
PR pros read plenty of advice on being interviewed by the media but little on how to interview others. Interviewing others for PR articles is an often neglected, underdeveloped skill in PR. Few if any PR schools include interviewing in their curriculum, and...
by William Comcowich | Sep 21, 2020 | Instagram
Instagram hopes to knock off TikTok with Reels, its new video feature. An obvious copy of TikTok, Reels features 15-second video clips that users can overlay with audio and special effects and share with others on the network. After enjoying an explosion in...
by William Comcowich | Sep 17, 2020 | Influencer Marketing
A new kind of influencer fraud has emerged that might be far worse than purchasing fake followers, likes or engagement. The tactic defrauds both sponsors and followers. According to influencer marketing service Carusele, certain influencers promote contests for cash...
by William Comcowich | Sep 14, 2020 | Content Marketing
Shorter content gains more backlinks and share, new research reveals. Articles with less than 1000 words are shared more on average and attract more backlinks than longer content, reveals a Fractl analysis of more than 5,000 articles. Content with the most backlinks...
by William Comcowich | Sep 11, 2020 | Social Media Marketing
Building an online community can increase brand loyalty, strengthen relationships with customers, and transform customers into brand advocates. Online communities promote the brand’s human face rather than a corporate logo and boost lead generation. They can...
