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Nextdoor Opens a Door to New Marketing Opportunities

by Michael Kling | Dec 24, 2020 | Marketing

Nextdoor Opens a Door to New Marketing Opportunities While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor offers a unique approach to social media networking. Really. Facebook aims to...

Influencer Marketing Proves Resilient, Looks to 2021 Rebound

by Michael Kling | Dec 23, 2020 | Influencer Marketing

Influencer Marketing Proves Resilient, Looks to 2021 Rebound The Covid-19 recession of 2020 devastated marketing and advertising spending. Influencing marketing budgets were not immune. Especially hard hit were brands in travel and hospitality, a popular influencer topic. Yet influencer marketing proved resilient and in some...

PR & Marketing Ponder the Future of Work from Home

by Michael Kling | Dec 15, 2020 | Marketing

PR & Marketing Ponder the Future of Work from Home Will PR and marketing personnel soon return to their offices? Should they? And do they want to? Surveys reveal that most – but not all – PR and marketing staff members believe they’re more productive working from home and prefer to continue WFH arrangements....

3 Important PR & Marketing Predictions for 2021

by Michael Kling | Dec 14, 2020 | Public Relations

3 Important PR & Marketing Predictions for 2021 No one predicted the abrupt disruption 2020 would bring when they delivered their annual predictions a year ago. That’s not stopping anyone from issuing 2021 predictions for PR and marketing. These are the top 2021 predictions for PR and marketing. Social...

737 Max Flies Again – Will Boeing’s Reputation Follow?

by Michael Kling | Dec 8, 2020 | Crisis Management

737 Max Flies Again – Will Boeing’s Reputation Follow? The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing’s reputation soar again? Boeing’s reputation crashed when a 737 Max jet crashed in Indonesia in late 2018, killing all aboard, then another 737 Max aircraft...
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