by Michael Kling | Dec 24, 2020 | Marketing
While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor offers a unique approach to social media networking. Really. Facebook aims to...
by Michael Kling | Dec 23, 2020 | Influencer Marketing
The Covid-19 recession of 2020 devastated marketing and advertising spending. Influencing marketing budgets were not immune. Especially hard hit were brands in travel and hospitality, a popular influencer topic. Yet influencer marketing proved resilient and in some...
by Michael Kling | Dec 15, 2020 | Marketing
Will PR and marketing personnel soon return to their offices? Should they? And do they want to? Surveys reveal that most – but not all – PR and marketing staff members believe they’re more productive working from home and prefer to continue WFH arrangements....
by Michael Kling | Dec 14, 2020 | Public Relations
No one predicted the abrupt disruption 2020 would bring when they delivered their annual predictions a year ago. That’s not stopping anyone from issuing 2021 predictions for PR and marketing. These are the top 2021 predictions for PR and marketing. Social...
by Michael Kling | Dec 8, 2020 | Crisis Management
The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing’s reputation soar again? Boeing’s reputation crashed when a 737 Max jet crashed in Indonesia in late 2018, killing all aboard, then another 737 Max aircraft...
