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Not surprisingly, PR and marketing professionals predict substantial financial repercussions from the COVID-19 pandemic, multiple surveys show. However, the surveys reveal some bright spots among the gloom. PR Consumer and Brand Campaigns Impacted A PR Week survey of...
Businesses and other organizations are donating goods and funds to help the battle against the coronavirus. In a few examples, U-Haul is offering 30 days of free storage to college students who had to move out of their dorms, Business Insider reports. MGM Resorts is...
Although remote workers offer definite benefits to PR agencies and corporate PR departments, managing off-site freelancers, contractors or employees can be challenging at times. Now, of course, almost everyone is working remotely from home in order to contain the...
Social media listening is the favorite strategy of social media marketers, reveals the HubSpot 2020 State of Marketing Report. About 22% of marketers use social media listening, more than other popular strategies such as direct messaging, live video and augmented...
Although stories may disappear after 24 hours on social media networks, they’re becoming a permanent and pervasive social media feature. Snapchat rose to prominence after first introducing stories, groups of posts that disappear after 24 hours. Instagram attracted...
