by Michael Kling | Dec 8, 2020 | Social Media Marketing
A recent nationwide story about the paint-mixing videos of a part-time paint store employee offers some valuable lessons about how not to manage employee advocates on social media. Tony Piloseno, a senior at Ohio University who worked part-time at a Sherwin-Williams...
by Michael Kling | Dec 3, 2020 | Internal Communications
Already ubiquitous in online forums, emoji have spread into employee communications this year. With in-person contact either severely limited or completely eliminated, employees found connecting with colleagues extremely challenging during Covid-19 shut-downs. While...
by Michael Kling | Dec 2, 2020 | Marketing
Marketers clearly face unprecedented challenges this holiday season. The Covid-19 crisis has prompted fundamental changes in consumer behaviors. The epidemic boosted digital and contactless services and shattered brand loyalty. More than half of consumers plan to shop...
by Michael Kling | Nov 24, 2020 | SEO
Google’s featured snippets at the top of many search results increase website traffic – a lot. Placed in an attention-grabbing box, featured snippets are located in what SEO pros call “position zero,” the highest possible position on page one of search...
by Michael Kling | Nov 23, 2020 | Blogging
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from...
