by Michael Kling | Nov 28, 2016 | Media Monitoring
With the 2016 election over, purveyors of fake news will turn their attention from candidates to corporations. Companies and large not-for-profit organizations now need to more closely monitor news and social media. Early detection of bogus news and aggressive...
by Michael Kling | Nov 28, 2016 | Public Relations
Although communications professionals have attained a good deal of respect and influence in the corporate boardroom, they deserve more. The C-suite and board can benefit greatly from the perspective of an experienced communicator. PR and other communications can take...
by Michael Kling | Nov 28, 2016 | Blogging
PR and marketing pros often wonder about the most effective length for blog posts. A new survey reveals that bloggers are dedicating more time to creating posts, writing longer posts, and publishing fewer posts. And bloggers who follow those strategies say they...
by Michael Kling | Nov 28, 2016 | Social Media Marketing
Brands will revamp their social media strategy and focus on fewer networks – perhaps even just one next year. At least that’s what some predict. Many organizations promote their messages on multiple platforms. As new social media platforms emerge, they attempt to the...
by Michael Kling | Nov 28, 2016 | Public Relations
As the presidential election illustrates, Americans are divided among economic lines, geographic lines, racial lines, gender lines. We’re especially divided along partisan lines. The diminishing circulation of major newspapers and the rise of bloggers, niche websites,...
