How PR Can Gain Better Access to CEOs & Greater Influence in the C-Suite
Although communications professionals have attained a good deal of respect and influence in the corporate boardroom, they deserve more. The C-suite and board can benefit greatly from the perspective of an experienced communicator. PR and other communications can take...The New Blogging Strategy: Longer & Fewer Posts – Does It Work?
PR and marketing pros often wonder about the most effective length for blog posts. A new survey reveals that bloggers are dedicating more time to creating posts, writing longer posts, and publishing fewer posts. And bloggers who follow those strategies say they...Should Marketers Focus on Just One Social Media Network?
Brands will revamp their social media strategy and focus on fewer networks – perhaps even just one next year. At least that’s what some predict. Many organizations promote their messages on multiple platforms. As new social media platforms emerge, they attempt to the...Is the Rise of ‘Micro-Persuasion’ the End of Mass Communications?
As the presidential election illustrates, Americans are divided among economic lines, geographic lines, racial lines, gender lines. We’re especially divided along partisan lines. The diminishing circulation of major newspapers and the rise of bloggers, niche websites,...
