by Michael Kling | Nov 23, 2016 | Facebook
Facebook’s revelation that it had miscalculated several metrics upset and perplexed marketers and PR professionals who measure social media. Perhaps more important for the long-term, Facebook said it is exploring additional third-party reviews to validate its...
by Michael Kling | Dec 7, 2015 | Marketing
By Michael Kling Many marketing experts recommend developing buyer personas. A fictionalized, composite picture of your customer, a buyer persona improves understanding of potential buyers and their purchasing behavior. Personas help better target the brand’s specific...
