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Michael Kling

Facebook Faces the Measurement Music

by | Nov 23, 2016 | Facebook

Facebook’s revelation that it had miscalculated several metrics upset and perplexed marketers and PR professionals who measure social media. Perhaps more important for the long-term, Facebook said it is exploring additional third-party reviews to validate its...

Myths about Marketing Personas

by | Dec 7, 2015 | Marketing

By Michael Kling Many marketing experts recommend developing buyer personas. A fictionalized, composite picture of your customer, a buyer persona improves understanding of potential buyers and their purchasing behavior. Personas help better target the brand’s specific...
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