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Only 13% of B2B marketers rate their ability to measure and analyze marketing performance as above-average, while 40% believe their measurement ability needs improvement, new research reveals. Another 33% rate that ability as average and 14% call it poor or...
PR has traditionally found it difficult to find the numbers that justify their work to management, measure their contribution to the bottom line and gauge the effectiveness of their various strategies. Measuring PR efforts is now mandatory if PR is to protect its...
Interactive content offers a powerful tool to gain and maintain attention and engagement. Viewers interact with interactive content, as the name implies, rather than passively consume it as they would read a blog post or white paper. Common forms of interactive...
Companies generally consider PR agencies seeking outside help for their public relations needs, but independent PR consultants and coaches sometimes provide better options. While not all PR agencies provide all services, agencies can typically manage the full range of...
Outside of some hip B2C social media marketers, communications professionals generally don’t bother with GIFs (which stands for graphics interchange format). They likely consider the humorous looping video clips nonprofessional and associate them with brief,...
