by William Comcowich | Dec 8, 2016 | Crisis Management
Fake news stories show no sign of abating and are afflicting businesses as many had feared. PR pros may now need to add attacks in fake news to their PR crisis plans. Fake news became increasingly common during the 2016 Presidential campaign as unscrupulous publishers...
by William Comcowich | Dec 7, 2016 | Measurement
Marketers traditionally focus on the top of the sales funnel. However, more marketers are becoming responsible for down-funnel metrics. Marketing leaders now place less value on lead volume and cost-per-lead, and more value on metrics like revenue, ROI and...
by William Comcowich | Dec 7, 2016 | Media Relations
Ever wonder if journalists read your PR pitches? Or what can motivate them to open your email messages and write a story about your idea? To find answers to those questions, Fractl polled about 1,300 writers, editors and contributors. Some of its key findings:...
by William Comcowich | Dec 6, 2016 | Video
YouTube is the second most popular social media site after Facebook, the most popular search engine after Google, and the largest video network. The site continues to grow more popular as smartphone technology matures. Today, half of YouTube video views originate on...
by William Comcowich | Dec 6, 2016 | Media Relations
Journalists often abhor public relations professionals, even though many rely on PR for much of their content. Much of what PR people do to anger reporters and editors could be avoided. Considering how PR and journalists work together, the lack of understanding is...
