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Content marketers now work with a different kind of customer. The traditional B2B customer is considered rational, interdependent and loyal. The new B2B consumer is anonymous, more emotional, fickle, and increasingly reliant on mobile devices. New research from...
The just-released B2B Content Marketing 2019: Benchmarks, Budgets and Trends report from MarketingProfs and the Content Marketing Institute offers a wealth of statistics and insights. Understanding industry trends and best practices of leading B2B content marketers...
Many in marketing and PR avoid syndicating their content marketing articles, mainly due to fears over search engine penalties for duplicate content or because they couldn’t find syndication sites in their industry niche. That’s a serious PR and marketing sin, because...
Brands traditionally avoid controversy. By its definition, controversy sparks disagreement and argument. Yet winning the customer’s attention becomes increasingly challenging as blog posts, articles and videos saturate the internet and overwhelm viewers. Some...
As more companies embrace content marketing, many turn to freelance writers to create blog posts, email newsletters, social media content and other forms of PR and marketing copy. More than half of B2B marketers outsource content creation, which covers writers,...
B2B companies appreciate the effectiveness of content marketing. So much so that almost all of them do it. The overwhelming majority — 87 percent of B2B brands and 84 percent of all organizations — conduct content marketing, according to a new eMarketer...
