by William Comcowich | May 22, 2018 | Data Analytics
The number of data analysts on marketing teams has boomed in recent years as companies recognize the potential benefits of data analytics. But many organizations frequently under-utilize their data scientists. Skilled data scientists and other leading analysts spend...
by William Comcowich | Apr 26, 2018 | Data Analytics
PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics and reporting findings. They’ve learned that collecting data and tracking metrics might be easier than finding actionable insights in the...
by William Comcowich | Apr 11, 2018 | Data Analytics
Some marketers are urging data-driven marketers to re-examine their practices in light of Facebook’s Cambridge Analytica scandal. They’re calling for greater emphasis on ethics regarding the use of customer data. The underlying problem isn’t...
by William Comcowich | Jan 11, 2018 | Data Analytics
Data can guide and improve marketing and PR decisions on audience acquisition, media outreach, messaging and other communications strategies. Data can reveal your organization’s most effective content — and the chances are that it’s only a fraction...
by William Comcowich | Sep 12, 2017 | Data Analytics
Marketing analytics are influencing more business decisions, but most firms lack the talent to make the best use of the data, a new survey reveals. While marketing analytics are employed in 37.5 percent of business decisions, only 1.9 percent of firms say they have...
by William Comcowich | Jul 24, 2017 | Data Analytics
Although marketing and PR recognize the value of data-driven decision-making and now compile more data on customers and their purchase decisions, they still struggle to glean actionable insights, new research reveals. Only 30 percent of marketing professionals...
