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Most content marketers and PR professionals roundly ridicule clickbait headlines At least a few say clickbait is unfairly condemned and is sometimes appropriate and effective. (The clickbait headline for this blog post is entirely intentional. Whether it’s appropriate...
Interactive content offers a powerful tool to gain and maintain attention and engagement. Viewers interact with interactive content, as the name implies, rather than passively consume it as they would read a blog post or white paper. Common forms of interactive...
The FAQ page is one of the most useful but often neglected marketing tools. When done correctly, FAQ pages significantly improve user experience and customer satisfaction. Most consumers prefer to find answers to their questions on a company’s website rather than...
Webinars have seen a gradual increase in popularity as a marketing tool. That popularity only increased with the spread of Covid-19 lockdowns and proliferation of digital events. The number of webinars hosted on the ON24 platform jumped by more than 330% in March and...
The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online....
