by William Comcowich | Mar 17, 2020 | Digital Marketing
As more organizations postpone or cancel events to contain the spread of the coronavirus, officially called Covid-19, many organizations are moving their events entirely online. On March 15, the CDC recommended cancelling or postponing events of more than 50 people...
by William Comcowich | Mar 11, 2020 | Digital Marketing
With the demise of many traditional news media outlets and reduction in coverage by many others, guest post articles on blogs have emerged as a worthwhile media placement alternative. Guest posts can fulfill many different public relations objectives. It can build...
by William Comcowich | Jan 20, 2020 | Digital Marketing
Google’s decision to phase out cookies from its Chrome browser will upend online publishing and advertising. The internet giant will completely bar cookies from Chrome by 2022 and is already taking steps to restrict them. Chrome has 69 percent market share on desktop...
by Andre Oentoro | Nov 14, 2019 | Digital Marketing
Backlinks are essential in digital marketing campaigns. The more backlinks you generate, the higher your website will rank on Google. However, you can’t just pay tons of iffy websites to publish your links. It just doesn’t work that way, not anymore. To rank higher on...
by William Comcowich | Oct 29, 2019 | Digital Marketing
Real-time personalization may be the ultimate goal for savvy digital marketers. Most experts agree that personalizing marketing content is an essential practice in digital media. Taking that concept a step further, real-time personalization customizes content to...
by William Comcowich | Oct 18, 2019 | Digital Marketing
Consumers have higher expectations on customer service, personalization and privacy, new research shows. To meet those higher expectations, brands will need to adjust their thinking and adopt new technology tools. The global survey of 5,000 consumers by Selligent...
