Impact of Planned Facebook “Dislike” Button on Social Media Marketing Strategies
A Facebook dislike button in the works is likely to have an enormous marketing and PR impact on brands and especially those that have active social media marketing programs on Facebook. The button may change how brands operate on the world’s largest social media...Facebook’s New Power in News: Implications for PR & Measurement
Facebook surpassed Google as the top source of referral traffic online publishers in July, it was reported by Parse.ly’s network of nearly 400 digital publishers. Facebook’s share of referral traffic reached 38.3 percent, compared to Google’s 35.8 percent. The website...Facebook News Feed Update: A Path to Consumers or False Hope?
Marketers are hoping a new update to Facebook’s news feed gives them a new route to customers. The news feed update allows Facebook users to select which friends and Pages they would like to see at their top of their feeds. Users will see new stories that those...The Best Facebook Marketing Campaigns of the Year
Facebook recently announced its selections for the best marketing campaigns on the social network. The campaigns set the bar for Facebook marketing and provide social marketing ideas. Facebook bases its selection on “innovation, originality and executional excellence”...10 Tips for Succeeding at Facebook Marketing
Facebook remains the grand daddy of social media networks, despite some warnings about its demise. If limited to one platform, 52 percent of marketers would pick Facebook, followed by LinkedIn at 21 percent, according to a Social Media Examiner survey of 2,800...
