Can Facebook’s New Reactions Emoji Help Improve Social Media Measurement?
Facebook’s new Reactions emoji may enable organizations to better understand audience reactions to a post or article. In addition to liking something, Facebook users can now select from a range of options that describe their feelings, including love, ha-ha, yay, wow,...Facebook Instant Articles: Transforming Publishing & Public Relations
Facebook’s recent decision to open its Instant Articles to all publishers will almost certainly transform both publishing and public relations. The social media network will open the program to any Facebook user who owns a page, including individual bloggers on April...Facebook’s New Focus on Video: A Heads-Up for PR & Marketing
Facebook is investing its considerable resources into showcasing its video content in an attempt to provide entertaining new features and services for its users – and to overtake YouTube as the go-to video resource on the Web. Facebook’s emerging emphasis on video...Facebook Improves Nonprofit Fundraising Tools
Facebook is introducing new options that will help nonprofits raise money more easily. Improvements to its donate button allow nonprofits to place the button on their Facebook pages and posts they share. Facebook users will be able to share their donations with...The New Facebook Search Function: What PR & Marketing Pros Need to Know
Marketing and tech observers call Facebook’s Search FYI, the network’s enhanced search function, a challenge to Google’s search dominance and a possible bonanza for PR and social media marketers. Search FYI delivers post results from the entire Facebook universe, not...
