Facebook Sees Sluggish Reaction to its New Reactions, Limiting Social Media Measurement Value
Facebook is receiving little reaction to its new emoji reactions buttons. Since February, users can select from a range of emoji options that describe their feelings about a post, including love, ha-ha, yay, wow, sad and angry. As with likes, Facebook displays the...Facebook’s Author Tag Can Boost the Brand of Corporate Writers in PR and Content Marketing
Facebook’s author tag offers a potent way to build a personal brand. It’s surprising more bloggers and content marketers have not taken advantage of the feature. Facebook said it introduced the author tag last year to make it easier for readers to follow authors and...Trigger Words and other Facebook Marketing Secrets
Appearing in Facebook news feeds is a challenging yet highly desirable goal of B2C products and services. Competition to appear more frequently and higher in Facebook news feeds is tougher than ever due to the explosion of social media posts and Facebook’s algorithm...Impact of New Facebook News Feed Algorithm on PR & Marketing
Facebook has yet again modified its News Feed algorithm to change what people see in their feeds. The social media giant announced last week that is placing greater emphasis on time spent reading a post regardless of whether the user opened the article. In previous...Facebook’s New Guidelines May Energize Influencer Marketing
A noteworthy change to Facebook’s branded content guidelines brings important ramifications to influencer marketing on the world’s largest social media network. Facebook recently announced that all verified Facebook Pages can now share branded content, defined as any...
