Facebook Moves to End Clickbait Headlines; Publishers’ and PR Reactions Will Shock You :–)
You’ve surely seen them before. The news and social media headlines intentionally leave out vital information in order to spark readers’ curiosity. Something happened and “You’ll Never Believe What Happened Next” or “His Reaction was Priceless.” Or “This One Weird...Facebook Algorithm Gaffe Shows the Value of Human Editors
An embarrassing blunder in Facebook’s Trending section demonstrates the value of human editors and the shortcomings of algorithms in evaluating news and social media content. Facebook terminated human editors of its Trending topics section and replaced them with an...CEO Engagement on Facebook (and Other Social Media Networks)
Companies and nonprofit organizations understand the importance of Facebook. B2C brands especially realize the power of the world’s most popular social media network. CEOs tend to ignore Facebook or maintain a passive presence, posting only occasionally and “lurking.”...How to Survive Facebook’s Latest Algorithm Change
Many publishers and brands expect their Facebook reach to drop following a change to the network’s news feed algorithm. Facebook last week announced that it plans to adjust its algorithm to assign greater importance to posts from users’ friends and families and give...Facebook Live: A New Public Relations Opportunity
Facebook Live may offer a new and valuable media relations options for PR pros. Facebook recently began promoting its live streaming service and has started paying major publishers like BuzzFeed, The New York Times and the Huffington Post to use the feature. “We’re...
