by William Comcowich | Jan 21, 2019 | Facebook
Facebook’s seemingly never-ending scandals and negative publicity may prompt a backlash that threatens its future. It its most recent controversy, a New York Times investigation revealed that Facebook provided about 150 business partners, including Microsoft, Amazon...
by William Comcowich | Jan 11, 2019 | Facebook
A new study examined 777 million Facebook posts to find what produced the most engagement last year. Marketers, who have seen Facebook reach plummet over the recent months and years, may be very interested in the findings from Buzzsumo. Marketers have eagerly sought...
by William Comcowich | Jan 9, 2019 | Facebook
Creating a Facebook Group that’s hidden from the general public may seem counterintuitive to public relations and marketing pros intent on increasing brand or cause awareness. But many social media experts tout the benefits of Facebook secret groups. Facebook offers...
by William Comcowich | Dec 10, 2018 | Facebook
The new Facebook group stories offers brands a new way to increase engagement and communicate with audiences. The social media platform is introducing stories to Facebook Groups for Pages globally, after first introducing the feature earlier this year. The feature...
by William Comcowich | Oct 19, 2018 | Facebook
Two years ago, Facebook admitted it had drastically overstated video views on its platform. Its miscalculation inflated average viewing times by 60 to 80 percent, it admitted. Now, advertisers suing Facebook say the social media network knew about the erroneous...
by William Comcowich | Oct 16, 2018 | Facebook
The expansion of Facebook’s section for local news and discussions could offer substantial benefits for local publishers as well as public relations and marketing professionals with local angles to promote. Facebook first started testing its “Today...
