by William Comcowich | Oct 1, 2018 | Facebook
Facebook suffered a security breach that allowed hackers to access 50 million user accounts. Although the company responded to the breach swiftly, it faces a public relations nightmare that may further damage user trust. Hackers exploited a software vulnerability that...
by William Comcowich | Sep 11, 2018 | Facebook
Facebook Watch, a new platform for video shows, opens a new avenue for PR and marketing. The platform’s streaming video venue already offers hundreds of shows on a range of topics, including dramas, reality shows, and live streaming sports. According to...
by William Comcowich | Sep 10, 2018 | Facebook
Americans are changing their relationship with Facebook and the trend could influence how marketers treat the world’s largest social media platform. The public soured on Facebook due to its Cambridge Analytica scandal, a new survey reveals. Just over half of...
by William Comcowich | Aug 13, 2018 | Facebook
A new analysis of more than 43 million posts from 20,000 brands shows just how precipitously engagement on Facebook has plummeted – and what marketers can do gain attention on the world’s largest social media network. The number of Facebook posts per quarter...
by William Comcowich | Jun 28, 2018 | Facebook
Although Facebook stresses connecting people, its new Brand Collabs Manager focuses on the importance of social media influencers. The Brand Collabs Manager helps brands locate appropriate content creators by filtering them through a range of criteria, including...
by William Comcowich | Jun 5, 2018 | Facebook
Teens have abandoned Facebook in large numbers, new research reveals. About half (51 percent) of U.S. teens ages 13 to 17 say they use Facebook, down from 71 percent in 2015, according to a recent Pew Research Center survey. More teens say they use YouTube (85...
