by William Comcowich | Oct 4, 2016 | Facebook
With the introduction of Facebook at Work, public relations teams may obtain a new tool to engage employees, recruit them as brand ambassadors, and measure effectiveness of employee communications. Facebook plans to roll out the business version of its social media...
by William Comcowich | Sep 12, 2016 | Facebook
You’ve surely seen them before. The news and social media headlines intentionally leave out vital information in order to spark readers’ curiosity. Something happened and “You’ll Never Believe What Happened Next” or “His Reaction was Priceless.” Or “This One Weird...
by William Comcowich | Sep 1, 2016 | Facebook
An embarrassing blunder in Facebook’s Trending section demonstrates the value of human editors and the shortcomings of algorithms in evaluating news and social media content. Facebook terminated human editors of its Trending topics section and replaced them with an...
by William Comcowich | Jul 29, 2016 | Facebook
Companies and nonprofit organizations understand the importance of Facebook. B2C brands especially realize the power of the world’s most popular social media network. CEOs tend to ignore Facebook or maintain a passive presence, posting only occasionally and “lurking.”...
by William Comcowich | Jul 5, 2016 | Facebook
Many publishers and brands expect their Facebook reach to drop following a change to the network’s news feed algorithm. Facebook last week announced that it plans to adjust its algorithm to assign greater importance to posts from users’ friends and families and give...
by William Comcowich | Jul 1, 2016 | Facebook
Facebook Live may offer a new and valuable media relations options for PR pros. Facebook recently began promoting its live streaming service and has started paying major publishers like BuzzFeed, The New York Times and the Huffington Post to use the feature. “We’re...
