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Many brands wonder if their influencer marketing programs are working. They worry about influencers with fake followers, inauthentic engagement, and exorbitant fees. They fret if their marketing messages reach customers, and if influencers really influence customers’...
Many marketers and PR pros consider influencer marketing a valuable strategy. But working with influencers has led to serious problems for some brands. The Federal Trade Commission is investigating if Juul Labs, the e-cigarette outfit, used influencers as part of...
Because influencer marketing has quickly become one of today’s most popular marketing strategies, some PR and marketing experts predict the influencer marketing bubble will soon burst. The craving of social media influencers to generate an income stream for themselves...
Some marketers believe virtual influencers, computer-generated characters, will soon dominate influencer marketing. Lil Miquela, who has accumulated 1.6 million followers since joining Instagram in 2016, is typically cited as the first and most popular virtual...
Brands typically seek influencers on YouTube, Twitter and especially Instagram. But some experts say Pinterest is the up-and-coming channel for influencer marketing. Pinterest influencers may change the social media marketing game. Some reasons for brands to consider...
More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the strategy more frequently. According to the State of Influencer Marketing report from Linqia, 39% of marketers with a digital marketing budget...
