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Escapex intends to provide a decentralized alternative to established social media platforms. Unlike mainstream networks like Instagram, Facebook or YouTube, Escapex gives influencers control over the app. Influencers own the app itself, rights to their images, and...
Influencer marking continues to grow, evolve and mature, producing positive marketing and sales impact. It can also impact PR results. However, it’s not clear if public relations professionals are boarding the marketing influencer ship. Marketers view the strategy...
Although most marketers believe influencer marketing is an effective channel, measuring and improving returns on investment (ROI) remains a leading challenge. The overwhelming majority (80%) of marketers find influencer marketing effective, and 89% say ROI from...
As brands seek youthful social media influencers to promote their merchandise, so-called kidfluencers seem to be getting younger and younger. A recent article in The New York Times portrayed 4-year-old Samia Ali who has 143,000 followers on Instagram and 203,000...
Aspiring Instagram influencers are flooding the network with fake sponsored content. The posts look remarkably like paid-for ads. They praise products and include branded hashtags and wording designed to mimic real sponsored content. A photo of a cup of coffee will...
Many brands work with influencers. Some also work with micro-influencers, child influencers, animal influencers and nano-influencers. Virtual influencers, computer-generated images (CGIs) with enormous social followings, may be the next major trend in social media....
