by William Comcowich | Jan 30, 2018 | Influencer Marketing
Influencer marketing on Instagram doubled last year. The number of influencer posts on the platform jumped to more than 1.5 million posts worldwide, according to influencer marketing tool Klear. That increase positioned Instagram as the preferred social media platform...
by William Comcowich | Jan 4, 2018 | Influencer Marketing
A recent incident involving YouTube star Logan Paul illustrates the importance of vetting influencers. Paul, who boasts more than 15 million YouTube subscribers, got into hot water when he posted a video of a dead body on YouTube. After finding a body while visiting a...
by William Comcowich | Dec 8, 2017 | Influencer Marketing
Marketers plan to increase their influencer marketing budgets even while most struggle to measure their influencer marketing ROI. However, measurement of influencer marketing is gradually becoming more sophisticated, a new survey reveals. According to a survey by...
by William Comcowich | Nov 7, 2017 | Influencer Marketing
In developing new product promotion campaigns, marketing and PR professionals may wish to focus on a particular subgroup of influencers who have excess money to spend and significant sway within their personal networks. Companies have long-sought wealthier customers....
by William Comcowich | Oct 31, 2017 | Influencer Marketing
As more brands pursue influencer marketing and sponsored posts proliferate, influencers are likely to become less authentic – and less influential. As a result, influencer marketing will become less effective, especially since FCC vigilance now forces influencers to...
by William Comcowich | Sep 27, 2017 | Influencer Marketing
In a first move of its kind, the FTC accused social media influencers of failing to disclose financial relationships with brands they endorsed. Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell settled FTC charges that they deceptively endorsed the online gambling...
