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Social media marketers are wondering how Instagram will change following the departure of the founders of the Facebook-owned image-based app. Facebook named Adam Mosseri, its current Vice President of Product, as the head of Instagram. He replaces Mike Krieger and...
Only a few weeks after Instagram introduced long-form video app IGTV digital marketing experts are describing best practices for longer videos on the social media app. While typical Instagram videos can run for only up to a minute, IGTV video length can be up to 10...
Instagram hopes to take on YouTube and increase its role in influencer marketing with its new long-form videos. In introducing IGTV, Instagram will allow users with 10,000 followers or more to post videos up to an hour long. Others can post up to 10 minutes of video....
Instagram’s switch from a chronological to an algorithm-based newsfeed in 2016 upset many users. The move also worried many in PR and marketing who grew anxious about reaching current and new audiences. Social media gurus recommended tips for how to gain more...
Instagram officially introduced a new feature that allows users to reshare Instagram posts, greatly increasing the app’s value as a PR and marketing tool. The feature allows companies to reach larger audiences, gain new followers and increase awareness of their...
Instagram Stories offers an incomparable PR and marketing tool. It’s an almost essential marketing method for brands targeting customers in their 20s. The Instagram Story feature lets you share photos and videos, but posts vanish after 24 hours unless added to...
