by William Comcowich | May 24, 2019 | Instagram
IGTV was supposed to challenge YouTube’s long-form video dominance and offer a new creative outlet for influencers and new PR and marketing venue for brands. But it has struggled to attract viewers and quality content since Instagram launched the long-form video hub...
by William Comcowich | Mar 15, 2019 | Instagram
They may sit below the images they mention, but some might say Instagram comments now rank above images in importance due to evolving algorithm and user habits. Instagram added threaded comments in 2017, making it easier for people to have coherent conversations....
by William Comcowich | Mar 4, 2019 | Instagram
While it’s true that marketing on Instagram focuses mainly on visuals, the savviest brands take advantage of the 2,200-character limit of Instagram captions to explain their images, convey their marketing messages and increase engagement. Most importantly,...
by William Comcowich | Feb 18, 2019 | Instagram
Financial publications might not seem like prime candidates for large Instagram audiences, but Bloomberg offers a case study for how financial services companies can gain recognition on the network. Bloomberg’s @bloombergbusiness account now has more than 700,000...
by William Comcowich | Feb 5, 2019 | Instagram
Instagram, one of the most successful social media platforms, continues to attract more users – as well as more interest from businesses, marketers and public relations. Instagram is owned by Facebook. New Facebook research indicates that Instagram users are eager to...
by William Comcowich | Nov 8, 2018 | Instagram
In its efforts to create new revenue streams, Instagram is adding a new advertising feature that may offer a new marketing option for businesses and others. The ad feature in the works, called Promote, will essentially mimic Facebook’s post boost option, an...
