PR Implications of Instagram’s Growing Popularity for News Consumption
Use of Instagram for news consumption across all age groups has doubled since 2018 and will probably overtake Twitter during the next year, reveals the new Reuters Digital News Report. Already, news consumption on Instagram almost equals Twitter. According to the...
New Instagram Feature Boosts Social Media Marketing
Instagram has introduced a new feature designed to help brands promote user-generated content and boost the popularity of its Stories format. The @ symbol appears if your account has current mentions in other users’ public Stories. The new feature displays the total...
Instagram Touts New Augmented Reality (AR) Design Tool for Brand Marketing and PR
Facebook has opened its augmented reality (AR) design platform to everyone on Instagram. Spark AR brings augmented reality to cameras in phones, rather than separate devices, such as glasses. It was previously available only to approved creators on Instagram. With...
Instagram Engagement Declines: How Brands Can Boost Results
New research indicates that Instagram engagement dropped this year, a potential concern for marketers. The engagement rate of brands dropped from 1.54% on April 15 to 0.8% on June 23, reveals a Trust Insights analysis that examined more than 1.4 million posts and more...
A New Option for Influencer Marketing on Instagram
Instagram is introducing a new tool that can greatly expand influencer marketing on the app. While marketers can now partner with influencers to promote their brands, only influencers’ followers see those endorsements. The app’s new “branded content ads” will allow...
