by William Comcowich | Apr 20, 2018 | Instagram
While Facebook gained most of the headlines (and Congressional attention) lately, its image-centric Instagram app has quietly introduced features to improve its service for both users and brands. Instagram’s anticipated “regram” feature may be the...
by William Comcowich | Feb 5, 2018 | Instagram
Instagram now allows businesses to schedule posts through third-party tools. The highly anticipated ability will make life much easier for marketers and Instagram may become an even more desirable marketing platform. Scheduling posts through third-party tools is now...
by William Comcowich | Jan 26, 2018 | Instagram
Instagram just introduced the ability to add GIFs to its Stories feature, bringing a valuable communications tool to PR and marketing. GIFs (Graphics Interchange Format), developed in 1987 by CompuServe, provide an easy way to add motion to images. They remain one of...
by William Comcowich | Oct 10, 2017 | Instagram
A new Instagram feature offers a valuable PR and marketing tactic. Instagram users can now poll followers within their stories. To create a poll, capture or upload an image or video as you normally would and click the “Poll” sticker. Like stories, the poll...
by William Comcowich | Aug 17, 2017 | Instagram
Apple has finally joined Instagram, causing surprise in marketing circles. Apple is known for its lack of social media activity. It has resisted creating accounts on platforms owned by competitors. Even when it does open accounts, it often posts nothing. The Instagram...
by William Comcowich | Jul 18, 2017 | Instagram
Inadvertent use of banned hashtags on Instagram can cause engagement to drop suddenly and steeply. Including even one banned hashtag will cause all the hashtags on the post to become undiscoverable on the network, in other words useless. That would be dreadful for...
