by William Comcowich | Mar 19, 2018 | Marketing
Marketing gurus tout A/B testing as a critical tactic for improving results. Marketers frequently conduct A/B tests to find the best performing email subject lines, landing pages, advertising copy, other types content and pricing. About two-thirds of brand marketers...
by William Comcowich | Jan 23, 2018 | Marketing
As excitement builds ahead of the Winter Olympic Games that run from Feb. 9 to 25 in PyeongChang, South Korea, PR and marketing professionals may be thinking about campaigns linked to those Olympics. Experts urge them to think again. The United States Olympic...
by William Comcowich | Jan 19, 2018 | Marketing
The popularity of social messaging apps has increased tremendously the last couple of years. More people now use the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and...
by William Comcowich | Jan 16, 2018 | Marketing
Out of all the gadgets displayed at the Consumer Electronics Show (CES) last week, smart speakers like Google Assistant and Amazon Alexa drew the most interest. Commentators advise marketers to hear the message: Smart speakers and other connected, voice-controlled...
by William Comcowich | Dec 6, 2017 | Marketing
Repeal of net neutrality could have a devastating impact on digital marketing. Under current net neutrality rules, internet service providers (ISPs) like AT&T, Comcast, Sprint, Time Warner and Verizon, must treat all internet traffic equally. Websites that...
by William Comcowich | Nov 13, 2017 | Marketing
A sea change in consumer behavior has been underway and it holds enormous repercussions for PR and marketing. People are spending less on what economists call durable goods such as cars, sofas and refrigerators. Apparel purchases have also dropped, much to the dismay...
