Coca-Cola CMO Departure Signals Major Changes for Marketers
The departure of Coca-Cola Global Chief Marketing Officer Marcos de Quinto underscores how marketing is changing. The CMO retired as part the company’s organizational restructuring. Coca-Cola will consolidate marketing, customer and commercial leadership strategy into...How to Evaluate New Marketing Technologies [Answer: Cautiously & Carefully]
Marketing technology has become both a necessity and a burden for B2B marketers. Technology solutions for practically every marketing function have multiplied – and that poses a challenge. Selecting the right vendor, integrating the tools, and even deciding if the...The Most Desirable New Marketing Skill: Video or Analytics?
Is video the most desirable skill for marketers? Jay Baer, president of Convince & Convert, believes it is. He cites several statistics from a recent survey by Animoto to prove his point in a recent blog post: 77% of professional marketers and small and medium...Purpose-Driven Marketing: Potent Strategy or Marketing Fad?
Purpose-driven marketing has been around for years, but appears to be resurging. Several corporations sponsored purpose-driven campaigns during the last Super Bowl. Budweiser and 84 Lumber aired ads on immigration. Audi promoted equal pay for women and Kia promoted...Brands Must Adjust to New Consumer Viewpoints on Money, Research States
PR and marketing writers may need to adjust to new consumer values. As views about money and spending change, promoting consumerism in PR and marketing materials may not always be the best route. More people believe the economic good times have passed and expect to...
