Artificial Intelligence Writes News Articles – What’s the Impact on PR & Marketing?
Google has donated $706,000 euros (more than $800,000) to generate news stories solely through artificial intelligence. The Press Association, the national news agency for the UK and Ireland, and Ubs Media, a start-up specializing in data-driven news, will use the...The Marketing & PR Value of Today’s New Technologies
Voice search accounts for more than 20 percent of mobile searches, but most marketers (66%) participating in a BrightEdge survey have no plans to prepare for voice search. Almost a third of marketers (31 percent) believe voice search is the “next big thing.” Just...The Chasm Between Workers & the C-Level on Marketing Effectiveness
Is your organization’s marketing effective? It depends on whom you ask. C-level executives and lower-ranking marketing employees often hold disparate views of their company’s marketing. Here’s the surprising result of a recent survey from HubSpot. Top-level...How to Get Customer Testimonials that Drive Sales
Customer testimonials bring credibility, authority – and more customers. Good testimonials are more powerful than any advertisement or other piece of marketing or PR content. Obtaining good ones can be difficult. Some testimonials are better than others. Many...PR & Marketing Cope with Constant Social Media Change – and Expect More
Social media continually presents new challenges to PR and marketing professionals. Video is now revolutionizing marketing communications and PR. Artificial intelligence, virtual reality and augmented reality promise to do the same in the near future. That’s one...
