by William Comcowich | Sep 6, 2016 | Marketing
Marketers are beginning to prepare email campaigns for the all-important holiday shopping season. “While it may be difficult to turn our attention away from summer vacations, now is the perfect time to start planning for the holiday season,” states the Q2 2016 Email...
by William Comcowich | Aug 3, 2016 | Marketing
A new warning from the United States Olympic Committee (USOC) puts marketers and PR pros on guard. Some commentators call the USOC’s aggressive protection of its trademarks outlandishly extreme. A new USOC letter warns non-sponsor companies against including the...
by William Comcowich | Jul 20, 2016 | Marketing
You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential. They might. Referring to the Olympics in promotional material also poses serious legal risks. Unless your company is an official Olympic sponsor or partner,...
by William Comcowich | Jul 19, 2016 | Marketing
Since the Pokémon GO exploded into popularity this month, marketers have been busy attempting to capture marketing benefits and lessons from the augmented reality game. Players hunt animated Pokémon creatures that appear on their phone screens. Different types of...
by William Comcowich | Jul 13, 2016 | Marketing
Pokémon GO became an overnight craze. Media outlets filled their pages with stories of people using their cell phones to search for Pokémon in stores, offices, parks – almost everywhere, sometimes gathering in large groups. The new game offers the possibility of a...
by William Comcowich | Jun 30, 2016 | Marketing
Marketers struggle to access data and understand customers, new research reveals. Despite efforts to make data more accessible to marketing teams, 46 percent of marketers are dissatisfied with the amount of data available to them, and more than half (57 percent) are...
