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After months of prohibitions against large in-person gatherings, event organizers hope to move to the next level of virtual events. Communications professionals believe virtual events will continue to dominate industry gatherings well into next year and will likely...
The latest advance in artificial intelligence delivers the best chance yet that machine-produced text will revolutionize PR and marketing. GPT-3 (Generative Pre-trained Transformer 3), the third version of AI released by OpenAI, a for-profit San Francisco-based AI...
Local governments are discouraging trick-or-treating this Halloween due to fears of spreading Covid-19. Some parents may be unwilling to let their children walk door-to-door that night. It’s a frightening situation for confectionery producers; the holiday drives...
Covid-19 social distancing requirements have transformed text messaging into one of the most popular B2C communications channels. According to new research from Podium, 42% of consumers surveyed said they’re more interested in texting with local businesses now...
What’s in a name? The very essence of the brand. A well-chosen brand name summarizes the product, explains its purpose and benefits, and sparks subtle emotional reactions. Choosing an enticing name of a product or new company is the first step in marketing the...
Only 13% of B2B marketers rate their ability to measure and analyze marketing performance as above-average, while 40% believe their measurement ability needs improvement, new research reveals. Another 33% rate that ability as average and 14% call it poor or...
