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While most savvy PR and marketing teams enthusiastically pursue social media strategies, many neglect another communication channel that could offers untapped potential: texting. Text-based marketing, also called short message service (SMS) marketing, offers brands a...
As the coronavirus burst on the scene and states ordered communities into lockdown, most organizations fired off emails to customers and employees. Companies, nonprofits, educational and health organizations and government agencies sought to inform and reassure their...
Of all communications sectors, B2B marketing and PR may have suffered the greatest impact from Covid-19. B2B marketing and PR people rely greatly on conferences, trade shows and other networking events to generate leads and boost awareness. With those in-person events...
Birthdays offer superb PR and marketing opportunities, especially on Facebook with its precise targeting ability and extensive user data. In fact, Facebook advises marketers consider the occasion a “birth week.” People are 1.84 times more likely to celebrate a...
Consumer perceptions of brands have changed based on how brands have behaved during the coronavirus pandemic, new research reveals. Nearly 6 out of 10 consumers (58 percent) say their perception of brands has been affected during the epidemic, according to research...
Coronavirus lockdowns have almost completely shut down long-distance vacations, hotels and travel destinations. It’s not clear how soon they’ll reopen. You might think the travel and hospitality industry is in a hopeless situation and that PR and marketing...
