by William Comcowich | Jan 9, 2020 | Marketing
A new California law on hiring independent contractors complicates life for public relations and marketing agencies. Assembly Bill 5 (AB5), effective this year, limits the ability of businesses to classify workers as independent contractors rather than full-time...
by William Comcowich | Nov 5, 2019 | Marketing
More than any other cutting-edge technology, augmented reality (AR) causes consumers to view a brand as innovative, according to a survey commissioned by Diffusion. By superimposing computer-generated images onto smartphone cameras or other screens, AR blends physical...
by William Comcowich | Oct 1, 2019 | Marketing
Marketing and PR pros may need to work a little harder and find more creative Halloween marketing ideas as Halloween spending is projected to dip this year. Shoppers say they’ll spend an average $86.27, down just slightly from last year’s record $86.79, according to...
by William Comcowich | Sep 30, 2019 | Marketing
The role of the chief marketing officer (CMO) is disappearing, some industry reports maintain. Or is it? Leading brands, including Unilever, Johnson & Johnson, Uber, Lyft, Beam Suntory, Taco Bell, Hyatt Hotels, Mars Wrigley, Kimberly-Clark and McDonald’s, have...
by William Comcowich | Sep 26, 2019 | Marketing
The California Consumer Privacy Act (CCPA) introduces sweeping new privacy regulations. Even though the law applies only to California, it will impact companies nationwide. The law applies to companies that do business in the state or collect data from California...
by William Comcowich | Sep 23, 2019 | Marketing
New research from SnapChat shows how Generation Z relates to brands and how marketers can respond. While some findings can be classified as expected, others might be surprising. Gen Z members, who were born in the late 1990s and early 2000s, grew up with the internet...
