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Marketers often worry about their sample size when preparing market research. They worry that the sample size will be too small to produce accurate results. Clients also press to know if the sample size is adequate. The larger the sample size, the more accurate the...
Emoji are ubiquitous. More than 90% of the world’s online population use the symbols at least occasionally. Emoji, also called emoticons, can help express emotions, engage audiences and boost sales. Yet many PR, marketing and corporate communications professionals...
Although brands increasingly turn to social media influencers to promote their PR and marketing messages, some experts argue that an older type of influencer is still effective. Brands that tap radio personalities can see a robust jump in earned media and website...
Despite the prevalence of digital information, print dominates travel destination guides. Nearly 70% of non-local visitors make at least one trip to the destination after receiving a printed guide, according to research by Destination Analysts. More than 50% of U.S....
Like economists and business analysts, many marketing managers expect a recession late this year or next year. Optimism among U.S. marketing leaders has fallen to the lowest level in seven years, according to the February 2019 CMO Survey. CMOs ranked their optimism on...
The Coachella Valley Music and Arts Festival held every April in southern California has grown into one the best known of the “destination festivals” attended by hundreds of thousands young and trendy. Musicians weren’t the only ones performing at the festival. Brands...
