by William Comcowich | Apr 2, 2019 | Marketing
Nostalgia could not save legacy brands like Sears, Payless ShoeSource or Toys R Us. Those brands filed for bankruptcy and closed hundreds of stores across the county. Many people feel deeply connected to legacy brands and grieved over their demise. After reporting on...
by William Comcowich | Feb 12, 2019 | Marketing
A new Amazon update to Alexa may prompt brands to revise their email marketing strategies. Email users can now access and manage their inboxes with voice commands. They only need to connect to their email service, be it Gmail, Outlook or another service, through the...
by William Comcowich | Jan 8, 2019 | Marketing
Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they...
by William Comcowich | Dec 12, 2018 | Marketing
PR and marketing experts typically express confidence in online videos, interactive digital content and other advance online strategies to reach customers and stakeholders. Here’s the rub: more than 25 million Americans cannot access broadband internet connection,...
by William Comcowich | Nov 29, 2018 | Marketing
Life can be tenuous at the top for marketing executives. An “unusually high number” of well-known brands have replaced their CMOs this year, according to leadership consulting firm Spencer Stuart. The CMO tenure curse has become a perennial topic. High CMO...
by William Comcowich | Nov 27, 2018 | Marketing
We recently listed our favorite blogs published by public relations professionals. In marketing, there are too many to mention. Marketers typically turn to online publications like Social Media Today and Social Media Examiner for social media marketing news and...
