by William Comcowich | Nov 2, 2017 | Media Measurement
More companies, nonprofits and government agencies now monitor news and social media to gain insights about how the public perceives their brands and services and how their PR and marketing programs affect those perceptions. Many organizations conduct social media...
by William Comcowich | Jul 24, 2017 | Media Measurement
In a major update, Google Analytics will allow users to obtain answers about their web traffic simply by asking questions. The feature, part of Google’s Analytics Intelligence, uses the same natural language processing technology employed in the company’s...
by William Comcowich | Jun 28, 2017 | Media Measurement
Corporate public relations departments, non-profit organizations and their PR agencies employ media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR activities. Social media monitoring and measurement also helps businesses...
by William Comcowich | Dec 22, 2016 | Media Measurement
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. The following articles covering the full range of issues, applications, and techniques for media...
by William Comcowich | Dec 6, 2016 | Media Measurement
Stratford, CT — CyberAlert LLC, a long-established online media monitoring and measurement firm based in Stratford, CT and Durham, NH, has completely revamped and upgraded its media monitoring and measurement services and rebranded itself as Glean.info...
by William Comcowich | Jul 6, 2015 | Media Measurement
In the good old days of PR – ah, I remember them well – measuring earned media was simple. Any media placement resulting from PR activity counted as a “win.” Just count the articles that contained any brand mention in the editorial content of print or news broadcasts....
