Update to Google Analytics ‘Democratizes’ Website Data – but Still Lacks Earned Media Measurement for PR
In a major update, Google Analytics will allow users to obtain answers about their web traffic simply by asking questions. The feature, part of Google’s Analytics Intelligence, uses the same natural language processing technology employed in the company’s...11 Questions to Ask Media Monitoring & Measurement Vendors
Corporate public relations departments, non-profit organizations and their PR agencies employ media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR activities. Social media monitoring and measurement also helps businesses...2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. The following articles covering the full range of issues, applications, and techniques for media...CyberAlert LLC Introduces New Media Measurement Dashboard, Rebrands as Glean.info
Stratford, CT — CyberAlert LLC, a long-established online media monitoring and measurement firm based in Stratford, CT and Durham, NH, has completely revamped and upgraded its media monitoring and measurement services and rebranded itself as Glean.info...Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations
In the good old days of PR – ah, I remember them well – measuring earned media was simple. Any media placement resulting from PR activity counted as a “win.” Just count the articles that contained any brand mention in the editorial content of print or news broadcasts....
