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Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not following recommended best practices when setting up search parameters or analyzing results can produce confusing results or bog down...
A recent profile of Apple CEO Tim Cook in The Wall Street Journal demonstrates Apple’s effective PR strategy. The largely favorable article How Tim Cook Made Apple His Own describes how Cook defied predictions that the company would falter after Steve...
While the number of professional journalists has fallen, the number of potential PR options has not. Instead, the media landscape has become increasing fragmented. Newsroom employment in the U.S. dropped 23% between 2008 and 2017, according to the Bureau of Labor...
Except for media monitoring and social media tools, few technology services generate much enthusiasm among PR professionals. In fact, some emerging technologies cause concerns. Just under half (44%) of PR executives surveyed for the 2019 USC Annenberg Global...
Despite the gains of online news, television remains the most popular source for news. More than four-in-ten adults (44%) prefer to get their news from TV, while about a third (34%) prefer the web, 14% prefer radio and 7% favor print, according to the Pew Research...
Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites, and social media. But that’s not the correct image. Enterprise media monitoring can provide exceptional value to...
