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Computer programs, so-called robot reporters, write more news articles than ever, a trend that could substantially impact public relations. Roughly a third of the content published by Bloomberg News uses some form of automated technology, produced with the company...
You’ve sent a well-crafted, targeted press release and story pitch to reporters and editors at well-targeted news sources. You made sure the press release contains detailed contact information, including an after- hours contact. And you’ve followed other best...
Internal editorial calendars within a PR department or agency provide a roadmap and schedule for creation of PR materials, including press releases, blog posts, and content marketing. The calendars also improve timing of media pitching. By laying out what content to...
How important is an online corporate newsroom? All journalists – 100 percent – say having an online newsroom is important, and 44% say it’s very important, according to a survey by TEKGroup International. Other key takeaways from the 2019 online newsroom survey...
As marketing and PR pros look forward to 2019, they’ll review trade shows scheduled throughout the year, select conferences to attend, settle on booth design, submit proposed presentations, decide on giveaways and events, and plan media outreach efforts. First...
Most all media relations veterans recommend that spokespersons avoid saying “no comment” to the media in most all situations. Just say “no” to no comment, PR experts urge. Seasoned PR executive compare uttering those words to admitting guilt or to waving a red flag in...
