by William Comcowich | Jun 18, 2018 | Media Relations
The changing media landscape has prompted some to question the value of media relations. The rise of social media and digital marketing, combined with the demise of newspapers, massive staff cuts at traditional media outlets and decline in trust in the media have even...
by William Comcowich | Dec 19, 2017 | Media Relations
Reporters face growing pressure to produce multimedia stories and content that performs well on social media. That’s useful knowledge and an opportunity for media relations people. PR can capitalize on that pressure by creating pitches that include more...
by William Comcowich | Oct 4, 2017 | Media Relations
Journalists have embraced data journalism. That fondness for data-driven stories offers public relations teams a sizable opportunity. PR pros can gain media placements by immersing themselves in data public relations – telling stories based on data. With public trust...
by William Comcowich | Jun 8, 2017 | Media Relations
While savvy PR professionals track how often their brands are mentioned on social media and online news sites, journalists also track mentions of their articles. Most journalists (72 percent) say they track how often their stories are shared online, according to a new...
by William Comcowich | May 31, 2017 | Media Relations
Public relations pros often read advice on how to write press releases and how to pitch story ideas to journalists. Typically, they read articles by PR veterans with successful track records in media relations and receive coaching from PR mentors. They don’t always...
by William Comcowich | Dec 7, 2016 | Media Relations
Ever wonder if journalists read your PR pitches? Or what can motivate them to open your email messages and write a story about your idea? To find answers to those questions, Fractl polled about 1,300 writers, editors and contributors. Some of its key findings:...
