by William Comcowich | Dec 6, 2016 | Media Relations
Journalists often abhor public relations professionals, even though many rely on PR for much of their content. Much of what PR people do to anger reporters and editors could be avoided. Considering how PR and journalists work together, the lack of understanding is...
by William Comcowich | Dec 1, 2016 | Media Relations
Surveys offer a powerful tool to publicize and promote your organization. Surveys often win media attention, especially if they cover current topics or controversial issues. But crafting the right questions and collating the answers into meaningful insights is by no...
by William Comcowich | Sep 1, 2016 | Media Relations
An analysis of almost 27,000 email pitches to journalists and editors has uncovered details of successful and unsuccessful methods, including what words win journalists’ attention. Some findings support common best practices; others might not. The marketing and PR...
by William Comcowich | Aug 17, 2016 | Media Relations
A well-organized press conference offers a special opportunity to gain far-reaching media coverage. As opposed to scheduling interviews with individual reporters or emailing press releases, press conferences allow PR teams and company representatives to interact...
by William Comcowich | Jul 7, 2016 | Media Relations
A recent survey of journalists sought to test traditional PR assumptions about media relations. According to the conventional PR playbook, publishing a book substantially enhances a source’s reputation as a recognized expert, issuing press releases gains the media’s...
by William Comcowich | Jun 24, 2016 | Media Relations
Sooner or later, a reporter will make a mistake when writing about your organization. Mistakes may have become more frequent as newsroom staff reductions increase journalists’ workloads and digital publishing puts even more pressure on writers to be the first to...
