How to Win Broadcast Media Coverage
The importance of gaining PR placements in broadcast media is difficult to overestimate. Even with the gains of online news and social media, TV still attracts the largest audiences for news. Broadcast placements work effectively to launch a new product, generate...Some Sneaky Media Interview Tricks – And How to Handle Them
Occasionally, reporters use aggressive, even sneaky, interview tactics that catch business people off guard. PR pros or other company representatives often reply to those tricky questions with comments they later regret. Jessica Killenberg Muzik, vice president,...New Research: Journalists Prefer Press Releases Via Email
Pitching to journalists through social media may be over-rated, according to one recent survey. A survey of over 200 journalists by PWR New Media found that journalists overwhelmingly prefer to receive news releases via email: 91% of respondents said email is...How Rapid Response Pitching Can Produce Immense PR Value
When news breaks, reporters typically seek experts to explain a news event or issue in layman’s terms. They need to find an expert quickly. The PR team that acts early in pitching experts to reporters typically wins the media coverage. Rapid response is an immensely...On Exploiting the News Cycle to Win Media Coverage
Gaining media coverage is difficult or even impossible when important news is breaking – mostly because reporters become obsessed with the current major event. Getting them to consider your story pitch at such times is, well…challenging. (Add other descriptive terms...
