by William Comcowich | Dec 1, 2015 | Media Relations
Media interviews of an organization’s executives can greatly enhance the value of a media placement. Corporate executives who handle media interviews poorly, however, can cause a PR crisis. Some media spokespeople, business leaders and others have mastered the...
by William Comcowich | Jul 6, 2015 | Media Relations
“Pitching” to journalists and bloggers remains an essential PR skill as we explained recently in The Misguided Devaluation of Media Relations. PR pros can’t neglect media relations as they ramp up content marketing, social media and multimedia production. When done...
by William Comcowich | Jun 24, 2015 | Media Relations
As digital marketing has risen to prominence, public relations pros are increasingly called on to manage social media communities, develop content marketing materials, create multimedia content, and oversee owned media and influencer outreach programs. PR’s...
by William Comcowich | Jun 16, 2015 | Media Relations
Crafting successful media pitches can be challenging. Incorporating relevant data can substantially strengthen your story pitch, gain the attention of journalists, and improve the chances that the pitch leads to a favorable media mention. Research papers and...
by William Comcowich | Jun 16, 2015 | Media Relations
Changes to Twitter’s direct message rules will likely increase PR’s use of Twitter as a media relations tool. The changes are quite surprising: Twitter will remove its 140-character limit on direct messages. After the change is implemented in July, Twitter users will...
by William Comcowich | May 21, 2015 | Media Relations
Public relations can provide substantial benefits to startups, even early-stage startups. Good PR can help emerging businesses attract talent, increase visibility, improve employee morale, impress investors and boost fundraising. Startups often delay PR until their...
