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New Research: Corporations Ill-Prepared for Expected Reputational Risks

by William Comcowich | Nov 1, 2018 | Online Reputation Management

New Research: Corporations Ill-Prepared for Expected Reputational Risks Although most CEOs and board members know their companies face significant risks, most are not adequately prepared, new research reveals. Organizations face mounting reputational risks from cybersecurity, poorly monitored third-party partners, and accusations of poor...

Online Reputation Management: The Dangerous Myth of Quick Fixes

by William Comcowich | Oct 26, 2018 | Online Reputation Management

Online Reputation Management: The Dangerous Myth of Quick Fixes Social media allows anyone with a grudge to disparage, condemn and slander others online — often with fake identities or behind a mask of anonymity. Some customers state legitimate complaints. Others post unreasonable grievances. And a whole host of characters,...

Even after Google Stops Anonymous Reviews, Monitoring Social Media for Fake Reviews Remains Vital

by William Comcowich | Oct 2, 2018 | Online Reputation Management

Even after Google Stops Anonymous Reviews, Monitoring Social Media for Fake Reviews Remains Vital Google no longer permits users to post anonymous reviews on its My Business platform. Importantly, Google has removed all previous anonymous reviews. The decision is a step in the right direction to remedy the problem of fake reviews. Terminating anonymous reviews...

Fake Reviews Create Unfair Competition – Online Platforms Urged to Take Action

by Michael Kling | Apr 27, 2018 | Online Reputation Management

Fake Reviews Create Unfair Competition – Online Platforms Urged to Take Action Favorable fake online reviews appear to be increasing. Large numbers of unscrupulous businesses pay people to post positive reviews in order to trick consumers into buying their products and improve their overall ratings and search rankings. The fraudulent reviews can...

Why Businesses Plan to Boost Online Reputation Management

by William Comcowich | Mar 28, 2018 | Online Reputation Management

Why Businesses Plan to Boost Online Reputation Management More businesses consider online reputation management critical, a new survey reveals. More than a third of businesses (35 percent) plan to allocate more resources to online reputation management, according to a survey by Clutch, a third-party reviews website for B2B...

How Responding to Negative Reviews Improves Online Ratings & Reputations

by William Comcowich | Feb 21, 2018 | Online Reputation Management

How Responding to Negative Reviews Improves Online Ratings & Reputations Businesses realize that online reviews have become a deciding factor in consumers’ purchase decisions. Some fear negative reviews will ruin their reputations. The vast majority of shoppers (84 percent) trust online reviews as much as a personal recommendation...
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