by William Comcowich | Jul 25, 2018 | PR Measurement
How can PR prove it contributed to the bottom line? That’s probably the most frequent question PR professionals ask. PR pros face increasing pressure to justify their work. Those who cannot demonstrate their value to the C-suite risk having their budgets...
by William Comcowich | Jun 26, 2018 | PR Measurement
Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with...
by William Comcowich | Apr 30, 2018 | PR Measurement
While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance to their organization, inaccurate or corrupted data can lead to wildly incorrect conclusions. Clean data is...
by William Comcowich | Mar 23, 2018 | PR Measurement
Limited budgets and proving their value or ROI to their business are the biggest challenges facing public relations professionals, according to a survey by Job of the Week (JOTW) in partnership with Sword and Script Public Relations. The combination of tight budgets...
by William Comcowich | Mar 16, 2018 | PR Measurement
The media annual PR salary increased from $89,000 to $95,000 last year, according to the 2018 Salary Survey from PRWeek. However, the rate of increase slowed to 6.7 percent from 10.3 percent the previous year. Median PR salary growth meaningfully outpaced inflation in...
by William Comcowich | Jan 29, 2018 | PR Measurement
Share of voice reigns as a popular and valuable metric for measuring the effectiveness of public relations. Share of voice can provide quantifiable data that illustrates how PR fares against competitors and helps demonstrate PR’s contribution to business goals....
