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Corporate boards believe a company code of conduct helps prevent employee misbehavior and safeguard the organization’s reputation. PR and corporate communications professionals agree: By curtailing illegal and unethical actions, the company can avoid...
Many businesses, and some PR pros, turn to press release distribution services to disseminate their news and publicize their activities. They expect extensive media placements and improved search engine results from scores of backlinks. But many experienced PR pros...
PR professionals may sometimes work with corporate executives, clients, colleagues or others who commit unsavory, unethical, or illegal actions. They may even give instructions for PR staff to commit unethical or legally questionable tasks. How many PR people would...
Nearly 90% of C-Suite executives believe in the power of events, and 30% of marketers believe events are the single most effective marketing channel, more so than digital, email and content marketing, according to the Bizzabo Event Marketing Benchmarks and Trends...
The coronavirus has infected thousands and killed hundreds in China and it continues to spread to other countries. Healthcare organizations worldwide are working hard to treat patients, learn about the virus and quickly disseminate accurate information. The global...
While public speaking typically makes people nervous, question-and-answer sessions can terrify even veteran public speakers. Press conferences are especially terrifying since your answers will go far beyond the audience in the room. PR and marketing professionals...
